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Chris Anderson’s Long Tail

Chris Anderson didn't invent the chart, but he did coin the term as he argued that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

Chris Anderson didn’t invent the chart, but he did coin the term as he argued that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

Source Wikipedia.

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